HF's Strategy
Target Market
​
Underprivileged families from remote villages and cities without much communication that know how to read and write with kids from 3 to 10 years and teenagers from 12 to 20 years old and also eldery people.
Check out the result of our most recent focus group
Results
​
​Our participants liked it very much, they liked the design and it conveyed the feelings we wanted (warmth, care). But they made us valuable suggestions regarding changing the typography of our acronyms and putting a more attractive color on it, and also gave us recommendations for the colors of our website.
​​
The main idea that would lead them to support this non-profit company would be the current pandemic. Since it would generate present and future interest, due to the verification of the weakness of the peoples who suffer from poor diet and neglect in their health.
We received a great idea about how to improve our promotion, they recommended that being a non-profit organization aimed at preventing health should be being promoted in all possible means, such as (social networks, newspaper and by other companies that may be interested in our projects).
P
R
O
M
O
T
I
O
N
Banners
Advertising
Promotion through social media
P
L
A
C
E
Direct from HF
E-commerce
Objectives
Discover based on the first thoughts of our participants what is the image they want for an organization.
If our organization is part of the interest of the population
What would be the ideal promotion for our company
Market Research
Marketing Mix
S
E
R
V
I
C
E
HF organization that communicates and prevents the chronic deseases
P
R
I
C
E
HF as a non-profit organization, will not will not receive a payment for it services